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April 08, 2006

Why not CarCast?

One of the downsides of being an early adopter of technology is that the hardware/software gets revised pretty quick and you find yourself in the unenviable position of having to either hold on to the device you have or spend more money and get the newer version. For about a year now I've had my eye on an IPod Nano. Both Christine and I have/had IPod Minis. Hers recently bit the dust, battery or something, and she took it in to the Apple store to get it fixed. They said $60, she said NO, and they gave her a deal on a Nano which she generously gave to me. I find myself using it (the IPod) now more than ever - because of its size.

Anyway, I now subscribe to various podcasts through iTunes. If you're not using that area of iTunes you need to. It's amazing what's out there for free, as a podcast. Right now I subscribe to about 10 different podcasts; Jim Crammers "Mad Money", MSNBCs Business Update, Venture Capital Report, Learning Mandarin Chinese, you get the picture. The cool thing is that every morning I can "sync" my Nano which gets me the new podcasts for the day. So yesterday I found myself driving my car listening to a 30 min segment podcast on early stage start up investing with my ear plugs from my Nano. I've just gotten to the point where I can't stand the radio, and even though I can get XM in my car, I don't because it's not what I want to hear - it's what they want to play. So.....why not have your car be able to download podcasts so you can play them back through your car stereo system as you drive to/from work?

This can't be difficult. RSS is gaining in popularity, giving people the opportunity to subscribe to subject matter, and then get notified when there is new material. Podcasts are an extension of Blogs. What better place to listen to your podcasts but in your car. So lets make that easy. XM or Sirius have to be looking into this, if they're not then Delco should be. Or, maybe Dish or Direct TV? There is tons of satellite capacity and the interface would be a simple web UI via your computer where you could simply select/change your podcasts and your car stereo system does the rest by synchronizing. The technology is there - this is a business plan waiting to happen.

April 8, 2006 | Permalink


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